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LEILA JADE

Creative Director

  • My Book
  • My Story
  • AWARDS
  • Contact

TAL

Life, in all its messy, gorgeous, joyful and heartbreaking glory, takes some real guts.

With our new brand platform for TAL Life Insurance, we showed how it’s easier to live with everyday courage, when you know someone’s got your back.

Tourism Tasmania Off Season

Winter in Tasmania sure ain’t easy. But it’s worth it.

Welcome to another Off Season.

Child Safety

Around 1 in 4 Australian adults have experienced child sexual abuse.

We would do anything to keep our kids safe from something so insidious. Except talk to them about it.

But silence doesn’t keep our kids safe. It empowers and creates space for perpetrators to come between kids and those who protect them.

To break the cycle of silence, we needed to balance the grim reality of the issue with a feeling of optimism. Showing that through the power of conversation, adults do have the power to help end child sexual abuse - one talk a time.

Aldi Christmas

For Christmas 2021, we gave Australians permission to throw the rules out the window, and just go buck-wild.

Some people loved it. Some people complained to Ad Standards.

Either way, we were everywhere. From TV to TikTok, we lived and breathed the spirit of the new Christmas platform we built: You Can’t Overcook Christmas.

Insuranceline

Death. Illness. Injury. It’s about as awkward and morbid as it gets, which is why no one wants to talk about it.

But that’s all Insuranceline talks about. So, we introduced a new brand platform and a cute but reticent turtle called Gary to help more Australians come out of their shell, and start having a conversation about the heavy stuff.

Hipages

Bringing the age old connection between tradies and homeowners to life.

Voyages

How do you sum up a place that leaves you lost for words?

Frog Foley

Frog ID lets anyone with a phone record frog sounds so that scientists can protect threatened species. The problem? People didn't know when to use the app because Hollywood has taught them frogs only go "riddip".

Budget Direct

The downside to winning back-to-back Insurer of the Year.

 

Harley Davidson

We marked World Relaxation Day with a guided meditation track for those who prefer the sound of Harley’s to healing crystals.

#SaveUkraine

Our answer to the global #SaveUkraine brief.

Audi Quattro

A topical gatefold ad that reminded Australians there’s no stability like Audi quattro.

In a previous life...

Before I decided to become an art director, I was a photographer. This is what I saw.

You can find some of my photography here

TAL

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Tourism Tasmania Off Season

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Child Safety

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Aldi Christmas

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Insuranceline

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Hipages

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Voyages

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Frog Foley

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Frog Foley

Budget Direct

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Harley Davidson

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#SaveUkraine

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Audi Quattro

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In a previous life...

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